The Story

Dedicated to mastery.
Built for operations.

I've always been obsessed with understanding how things actually work. And then making them work better.

It started on the tools. I spent four years as a qualified electrician. Not just pulling cable, but mastering complex industrial systems. Manufacturing plants. Solar farms. High-voltage infrastructure. I was the guy they called at 1am when the largest facility in town had a fault and nobody else could diagnose it.

That work taught me something that shapes everything I do today: complex problems have systematic solutions. You don't guess. You don't hope. You diagnose, you measure, you fix. Every fault has a root cause. Every system can be understood.

But I knew I had more to give. So I made the jump into high ticket sales.

I didn't just want to be good. I wanted to master it.

While other reps winged their calls and hoped for the best, I built systems. I tracked every metric obsessively. I studied the psychology of decision-making. I recorded calls, reviewed them, iterated. I treated sales like a craft to be perfected, not a job to be done.

The result? $5M+ in closed revenue. $56K in commissions in a single month. I worked inside some of the largest info product offers in the world. Businesses doing multiple millions per month.

The deeper truth I discovered

Somewhere along the way, I realized something that changed everything:

Business, especially sales, is just personal development with a scoreboard.

The same traits that make someone dangerous in sales, discipline, emotional regulation, resilience under pressure, the ability to perform when it's uncomfortable, are forged outside of work.

That's why I run ultras. That's why I hunt.

When you're 60 kilometers into a mountain race with 40 more to go, there's no faking it. When you're tracking through the bush before dawn, every sense heightened, patience stretched to its limit, you learn things about yourself that no book can teach.

The lessons transfer directly:

Discomfort is data, not a signal to quit. In an ultra, the pain at kilometer 50 doesn't mean stop. It means manage. Same on a sales call when an objection lands hard.

Preparation beats talent. The hunter who scouts, studies patterns, and shows up ready beats the one who just hopes for luck. Sales is identical.

You perform at the level of your systems. In ultrarunning, it's nutrition, pacing, gear. In sales, it's process, tracking, review cadence. The person with better systems wins over the long run. Always.

I don't do hard things because I'm trying to be impressive. I do them because mastery in one domain creates mastery in all domains. The discipline compounds. The mental toughness transfers. The obsession with getting 1% better every day? That's not something you turn off when you clock out.

Why I stopped just closing

Here's what frustrated me as a closer:

I had a system. I tracked everything. I was a machine. But the team around me? Chaos.

Nobody tracked anything. Team trainings were random. We'd roleplay objection handling when the team-wide show rate was 30%. There was zero understanding of data, zero visibility into what was actually broken.

I kept thinking: if the operation was dialed, everyone would win.

So I stopped just closing. I started building the systems I wished existed. I trained reps. Built dashboards. Created SOPs. Ran reviews. Implemented the same diagnostic thinking I'd used as an electrician: find the constraint, measure it, fix it, verify.

Now I build the systems that let founders step out and scale up.